Priorities
1. Conflict prevention, peace, and security
Strategic imperatives
- Strengthening mechanisms that uphold the rights of displaced populations, ensure humanitarian access, and mitigate vulnerabilities in fragile settings.
- Countering misinformation, disinformation, and trafficking networks that destabilise peace and security.
- Strengthening local engagement and long-term project support enhances communication resilience, driving sustainable social change in conflict-affected and developing environments.
2. Governance and democracy
Strategic imperatives
- Expanding open civic spaces, encouraging active public participation, and fostering media diversity as essential pillars of democracy.
- Enhancing institutional and civil society capacities to counter disinformation, propaganda, and the erosion of public trust in democratic institutions.
- Strengthening state capacity to enhance service delivery, accountability, and institutional efficiency through policy advocacy and digital governance.
3. Communication, disinformation, and digital governance
Strategic imperatives
- Strengthening fact-checking networks, digital literacy programmes, and independent media monitoring to protect the integrity of information ecosystems.
- Supporting research and initiatives that position CSOs as key drivers of governance transparency and institutional accountability.
- Fostering cross-border collaborations, data-driven storytelling, and investigative reporting to strengthen public interest journalism and combat misinformation and disinformation.
4. Public opinion and strategic communication
Strategic imperatives
- Leveraging advanced polling, behavioural analysis, and digital ethnography to inform responsive governance and evidence-based policymaking
- Analysing grassroots mobilisation, ideological shifts, and digital activism to understand their impact on democratic engagement.
- Promoting evidence-based policymaking that reflects societal attitudes, cognitive biases, and public priorities.
- Enhancing policy adoption, public compliance, and civic participation through strategic messaging and narrative-building.
- Applying psychological insights to counter misinformation, policy resistance, and social polarisation, ensuring effective public engagement and policy communication.
5. Creative economy
Strategic imperatives
- Developing capacity-building initiatives and fostering platforms that enable creative talents to thrive in competitive markets.
- Encouraging the adoption of technology and novel business models within creative industries to drive sustainable growth and economic diversification.
- Strengthening collaborative spaces that facilitate knowledge exchange, skills development, and industry advancement, ensuring the creative sector contributes meaningfully to economic transformation.