No Share Am!
No Share Am! is a Pidgin-language radio drama that turns media literacy into entertainment. Five-minute episodes travel beyond the studio into motor parks and buses, using humour and familiar characters to model how to pause, question and verify before sharing.
Personas such as Mama Kudi the market trader, Alhaji Driver the “WhatsApp professor”, and Tayo the fact-checking student make abstract concepts tangible and memorable. The show’s simple mantra, “If you no sure, no share”, has entered everyday speech, helping listeners call out false stories with a light touch.
By blending comedy, local language and grassroots distribution, No Share Am! converts awareness into practical behaviour change at scale.
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